Founders routinely underestimate software development costs by 40–60% on their first project. This is not a failure of intelligence — it is a failure of information. Software cost estimation is genuinely difficult, and the development industry does not always make it easy to understand why.
This guide demystifies the cost drivers and gives you the vocabulary to evaluate proposals critically.
The Major Cost Drivers
- Scope: The number of features and the complexity of each. Every feature that requires custom logic adds time.
- Integrations: Third-party APIs, payment gateways, and enterprise systems each add integration complexity and debugging time.
- Design quality: Pixel-perfect custom design costs significantly more than component-library-based UI.
- Team composition: Senior engineers cost more per hour but produce fewer bugs and faster overall delivery.
- Infrastructure: Scaling requirements, compliance needs, and uptime SLAs add architectural complexity.
- Post-launch: Ongoing maintenance, bug fixes, and feature iteration are ongoing costs, not one-time.
How to Read a Development Proposal
A good proposal specifies what is in scope with enough detail that you could verify whether a deliverable meets the specification. Proposals with vague line items like 'user management' or 'dashboard' without detail are red flags — those terms can mean very different things depending on assumptions.
Ballpark Ranges for Common MVP Types
- Simple web app MVP (4–6 core features, no custom integrations): $15,000–$40,000
- SaaS platform MVP (multi-tenant, billing, 6–10 features): $35,000–$80,000
- Mobile app MVP (iOS or Android, 5–8 screens): $25,000–$60,000
- Marketplace MVP (two-sided, payments, listings): $50,000–$120,000
- AI-powered product (LLM features, data pipeline): $40,000–$100,000
A cheap first build is often the most expensive long-term investment. The cost of rewriting poor-quality code compounds at every stage.
Want a transparent estimate for your project?
Asquarify provides detailed, itemised estimates with clear scope definitions. No surprises after you sign.
Get in touch